Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
The 2026 FIFA World Cup is breaking records as the largest tournament in history with 48 teams, but economic pressures and shifting demographics are reshaping expectations for what was projected to be a $30 billion windfall for host nations. "Over the last 12 months, we've seen a flurry of activity from outside the retail sector," said our analyst Sarah Marzano on a recent episode of "In the Game." While early forecasts painted a rosy picture, with FIFA projecting over $30 billion in economic impact and the US Travel Association expecting visitors to spend $5,000 per trip, the reality has proven more complex as tariffs, inflation, and geopolitical tensions dampen international travel.
Influencers and fashion replace traditional sports sponsorships.
Host cities saw late-night traffic and revenue climb sharply.
Insights on consumer media habits, pharma ad spending, and AI's growing role in consumer health defined our top stories in H1 2026.
Jamie Dimon says Revolut's model inspired Chase UK to build an everyday banking hub, not just win deposits.
The same dynamic gives marketers a way to counter misinformation on social media.
Entertainment apps hold attention: App sessions hit a period high while music apps lost engagement, reflecting consumers' preference for active media.
At Cannes Lions 2026, Vassili Samolis, Vice President of Ad Products and AI Foundations, DoorDash, joined EMARKETER’s Sarah Marzano in our studio to share how AI is transforming the future of commerce media.
Fraud detection tools race to keep pace with AI-generated refund claims.
Credit volume growth despite periods of tight underwriting suggest boom years to come.
A new paid tier pairs guaranteed rewards with exclusive perks.
Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
In June, retailers and brands kept experimenting with experiential marketing, cultural partnerships, and strategic pop-ups. The campaigns that stood out tied themselves to sports moments and real consumer engagement. Here are the three retailers that won June’s “Unofficial Monthly Retailer Awards.”
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
This FAQ covers how much consumers spend on subscriptions, where fatigue is emerging, and how brands keep recurring revenue durable.
AI bypasses search: Nearly 1 in 5 consumers have bought from an AI recommendation without searching first, according to exclusive Fractl data.
Sharper pricing helps reverse volume declines.
Fuel perks deepen engagement long before shoppers reach the store.
Consumers are saving and delaying discretionary purchases, putting pressure on retailers to show value.