Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
Insights on consumer media habits, pharma ad spending, and AI's growing role in consumer health defined our top stories in H1 2026.
The same dynamic gives marketers a way to counter misinformation on social media.
FDA allows the claims only for adults who fully switch from cigarettes, but that nuance may get lost online.
Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
Anthropic enters pharma, eyeing drug development that positions it as both a partner and potential rival to drugmakers.
Finance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%), according to a March report from Airship.
TikTok pushes women toward DIY health advice, making it essential for providers and marketers to monitor viral trends and deliver trusted guidance.
85% lack needed guidance, leaving pharma and health and wellness brands room to offer assistance beyond prescriptions.
AI visibility for pharma brands won't replace physician outreach or advertising, but it reinforces credibility.
TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6%, according to a Q1 2026 report from Dash Social.
Consumers prefer relatable stories on social media over quick answers, making patient voices key for brands.
The same social media video behaviors that shape other purchases are influencing their health and wellness choices.
Distrust of unknown numbers is causing patients to ignore provider calls and potentially miss important healthcare information.
Patients' chatbot use for mental health gives clinicians more chances to correct misuse and promote informed AI decisions.
The healthcare cost crisis hits everyone, but especially Gen Z, making even modest steps like promoting lower-cost products and financial assistance an opportunity for healthcare players to improve their standing with strained patients.
Oura courts GLP-1 users with free ring sizing kit via Lilly tie-up, signaling how drugmakers are pairing therapies with digital health tools to boost engagement and long-term adherence.
Sunscreen myths go viral on TikTok, where Gen Z spends time. Yet they know the least about sun safety, making it critical for brands to highlight the sun protection benefits that resonate with them today.
CVS MinuteClinic’s new $49 virtual GLP-1 program matches Walgreens on price, but differentiation will still be difficult in a crowded telehealth weight loss market.
Doctors remain in charge of steering condition and treatment decisions, but have the added responsibility of interpreting chatbot guidance.