After costly missteps, a leaner $30,000 truck reframes EVs around value, not virtue.
More curated results could shorten the path to purchase, but ad dollars and consumer trust hang in the balance.
The purchase journey is now chaotic: Constant device-hopping and “random” shopping behavior turns buying into scattered micro-moments.
The retailer is counting on a leaner footprint and wealthy shoppers to revive sales, but challenges remain.
Music streaming apps hit saturation: As downloads stall, platforms bulk up bundles to justify higher fees and retain paying fans.
Abhay Singhal, Co-Founder, InMobi & CEO, InMobi Advertising, sat down with EMARKETER’s Nate Elliott at POSSIBLE to share insights on how AI is shifting consumers from search to research-driven discovery, reshaping brand visibility and competition.
Sales rose 7%, but a weak Q2 profit view and thin margins temper the comeback story.
Organic sales fell 4%, with banking and financial units lagging despite AI-led efficiency plans
Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.
In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers should bet on convenience stores.
P&G and American Eagle tap its network as Amazon mirrors the AWS playbook in logistics.
Repetitive buys fuel usage, yet most shoppers remain unconvinced about the need for AI tools.
With DEI mentions plummeting, Apple reinforces its identity—and dares rivals to follow.
Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.
"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
Restaurants and CPG brands lean into high-protein demand as shoppers trim elsewhere.
The group's strong preference for in-store experiences challenges digital-first playbooks.