Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.
Duolingo has spent the past year proving it can sell ads without breaking what makes its app work. Now it's pushing further into rewarded video with a new format that gives free users something they'd otherwise have to pay for. The company announced Pre-Lesson Energy Sponsorship ahead of Cannes Lions, a format that places a 30-second opt-in video ad at the start of a free user's first daily lesson. Complete the view, and the app unlocks 30 minutes of unlimited Energy, the resource that powers lessons and normally depletes unless you subscribe.
For years, retail media potential seemed limitless as growth skyrocketed while retail media networks launched one after the other. Today, retail media is entering a fundamentally different growth phase. During an afternoon eventat Cannes produced by EMARKETER and Sensor Tower, our analyst Sarah Marzano described an industry transitioning from expansion at all costs to a greater focus on efficiency, differentiation, and measurable outcomes.
Bass Pro, RH, and Ralph Lauren are turning to hospitality to build deeper customer connections.
Gen Alpha favors in-person buying over digital convenience.
Walmart broadens TV access: A proposed Vibe.co deal would bring self-serve CTV tools to smaller brands and marketplace sellers.
Reddit's ad upgrade: Community-powered formats blend peer proof with targeting, making Reddit a key conversion checkpoint.
Local teams and focused store growth aim to avoid rivals’ missteps.
Credit, delivery, digital tools, and acquisitions help Home Depot chase high-value contractor spending.
Preferred Hotels & Resorts strengthens its perks but compounds redemption complexity.
Browser dominance could help autofill features chip away at Apple Wallet’s market share.
57% of US digital audio listeners spend the most time with music playlists, far ahead of podcasts (35%) and every other format, according to a March 2026 survey from Harris Poll and EMARKETER.
Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market.
Financial media networks’ transaction data across tens of millions of merchants and retailers gives advertisers a fresh angle when planning and measuring campaigns. This is a crucial value proposition made by PayPal Ads to advertisers looking to convert customers and compare allocations between various retail media networks.
Partnerships with TikTok and DirecTV aim to expand reach while challenging Amazon’s and Walmart’s hold on retail media dollars.
Tepid sales growth reflects deepening consumer caution and weaker demand.
Buying ChatGPT ads provides a window into emerging consumer behavior.
Pause ads command attention: New data shows programmatic pause-screen placements draw nearly double the attention of standard CTV ads.
Early summer timing puts the event on track to outpace Black Friday and Cyber Monday.
AI assistants open new purchase routes: Industry KPI data shows brands must optimize for discovery and conversions as AI ecommerce referral traffic rises.