It could help the firm move on from past issues.
Ad avoidance is mainstream: 52% block ads, and many pay more to skip them, forcing marketers to rethink volume, timing, and format.
Connecticut and New York are the latest states to seek limits to personalized pricing.
Spending by consumers ages 15 and older has more than doubled since 2020.
Pride participation pays off: 37% back brands in Pride, up 9 points, as Gen Z leads and authentic allyship drives loyalty.
Uber Ads targets the transaction moment: Deal Drops and Reorder Rewards capture wallet-open intent as commerce media heats up.
In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
Most shoppers are fine with screens in grocery stores and a growing number are actively buying because of it. What they won't tolerate is a screen that gets in their way.
Few global events command this level of attention, which is why companies are investing heavily.
Low-cost ecommerce shipments drop as fuel costs and tariffs bite.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
That’s a risky strategy at a time when macroeconomic headwinds are building.
Brands credit rewards data and perks for more visits, higher spend, and sharper targeting in Q1.
Serving the underbanked with a strong ecosystem has turned Block into a BNPL dark horse.
JPMorgan and peers create a tokenized deposit rail to counter stablecoins and lock in funding.
New formats and ROAS guarantees aim to turn delivery app into larger commerce media player.
Rapid weight loss fuels new demand—and a costly spike in returns.
LA pop-up shows home goods retailers need more than AR to persuade shoppers to buy.
A Subway tie-in challenges DoorDash, and echoes an Amazon misstep.