Cash overindexes with older, ruraler, and lower-income consumers.
MoonPay’s early integration in the chatbot gives the platform an edge over rivals.
Asia-Pacific will be agentic commerce’s guinea pig as adoption outpaces Europe, US.
AI implementation in retail and ecommerce has reached an inflection point where individual experimentation must give way to organizational strategy, but the path from proof-of-concept to production remains fraught with challenges around data security, cost justification, and realistic expectations about automation.
Commerce media is pushing brands to break down internal silos and rethink how they organize teams, allocate budgets, and measure success across an increasingly fragmented ecosystem.
VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.
LLMs take a larger role in recommendations, insurers could face greater pricing pressure.
World Cup’s US reality check: Just 10% of Americans show interest, limiting US scale—but not broader global appeal.
Armed with comprehensive information in their banking apps, consumers pursue chargebacks less frequently.
Companies ranging from E.l.f. to Kroger are trimming prices to keep shoppers spending.
Ending merger talks frees both companies to focus on shoring up sales as prestige beauty demand wavers.
The coffee chain’s scarce shelf space boosts brand cachet and lifts sales across channels.
Traffic gains and sharper assortments widen the gap with full-price rivals.
Klarna’s installments for pricy auto repairs and maintenance can win long-term customers.
AI Overviews remake retail search: Beauty AIO presence rates jumped from 14.5% to 72.3% Q3 to Q4, spurring brands to optimize for zero-click visibility.
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.
41% of US adults skip retail mobile apps because they prefer shopping in-store to see products in person, the top reason cited above payment privacy (33%) and phone storage (33%), according to a March 2026 survey from Ipsos.
Walmart’s ad engine revs higher: Revenues jump 37% as digital, in-store, and CTV knit commerce and media into one buy.
Teens lead in TikTok usage, per our estimates, but a new gov't advisory broadens scrutiny beyond social media, increasing pressure on tech safeguards and pediatric care.