On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.
Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
The jeweler aims to protect margins and reduce reliance on a single volatile metal.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.
Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.
Ralph Lauren and Coach proved brand building can fuel growth even as demand stays selective.
45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.
Retail executives are largely aligned on one point: Artificial intelligence is no longer experimental, but is central to how retailers expect to drive growth, improve customer experience, and build more resilient operations.
Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.
TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.
The European Commission is probing Google’s AI data practices to stop its search dominance from hardening into AI ad power.
AI is entering prime TV ads, automating complex sponsorships that programmatic pipes were never built to handle.
The Post’s layoffs show how generative search is accelerating divergence among publishers—and suggests that AI-driven discovery is breaking legacy news.
Anthropic says it prioritizes trust over monetization; the company says ads inside AI chat would undermine credibility in work, health, and reasoning contexts.
The Milan Cortina Winter Olympic Games will begin on February 6 with an opening ceremony that will also kick off advertisers looking to make the most of the global event.