On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.
Industry KPI data shows arts and entertainment ROAS peaked in late Q3, with awards buzz lifting efficiency early.
OpenAI still anchors enterprise AI spend, but Anthropic’s rapid adoption signals a clear shift toward shared model dominance.
60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features, according to an October 2025 survey from EMARKETER and Rakuten.
In place of the monthly retailer rankings, “Behind the Numbers” has launched the Unofficial Monthly Retailer Awards (UMRAs). Each month, the awards will spotlight retailers that stand out in three key categories: Most impactful campaign, best in-real-life initiative, and best under-the-radar move. Analysts will nominate standout brands, and host Suzy Davidkhanian will select the winners based on their cases.
This FAQ explains what attention metrics are, why they matter now, and how advertisers can use them to improve media performance beyond viewability.
57% of ad buyers will prioritize creator ads in 2026—but success will be driven by repeat partnerships with genuine brand advocates.
Apple’s global iPhone base creates a logged-in ad ecosystem where identity, intent, and commerce never leave Apple’s rails.
Saks Off 5th’s struggles show that clear value and disciplined assortments fuel off-price growth more than brand pedigree.
WPP Production is centralizing execution to serve today's always-on world of content creation.
On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.
Spotify sports podcast listening jumps 358% after games, outpacing pregame gains and opening a bigger ad window beyond live TV.
AI filters, mail privacy protection, and inbox fatigue mean newsletter success hinges on precision, not send volume.
Brands can create fast, but slow approvals mean 67% miss viral moments—and competitors win the attention race.
71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.
AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.
In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
Brands like Levi’s and VF face rising costs—and are starting to pass them on.