Yahoo’s agent hub: Yahoo links third-party AI agents in one DSP, reducing integration friction across existing tech stacks.
Marketers have a clear idea of what channels deserve their energy, like AI ad spending, retail media, and influencer marketing. So instead of heading into Cannes Lions with concerns on where to invest, they're more focused on how to make those investments work. Some 38.7% of US marketers say that while creative is important, measurement gaps prevent it from meaningfully influencing investment decisions, according to a February EMARKETER and Perion survey.
Buy online, pick up in store (BOPIS) has quietly become the workhorse of omnichannel retail. Pickup now outpaces same-day delivery among grocery shoppers, according to FMI and NielsenIQ. The benefits are clear: Retailers save on last-mile costs while gaining foot traffic and the fee-free economics fit a value-conscious consumer. This FAQ covers how click-and-collect works, why it is winning, and where retailers should invest in 2026.
Younger members and digital tools are reshaping the brand.
New funding supports its effort to become a regulated bank and compete more directly for customers.
AI navigation helps customers get things done faster while laying groundwork for agentic banking.
Insurers gain trust when pricing and underwriting insights reach agents and customers in real time.
Xfinity’s same-day Wi-Fi borrows ecommerce tactics: Fast modem delivery or pickup turns broadband sign-up into near-instant service activation.
The consolidation play: As advertising channels converge, brands that break down silos and demand accountability will gain an edge.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
After more than 80 years in business, Turtle Wax faced a familiar challenge: staying relevant with a new generation of consumers. "We'd lost a little bit of touch with the younger consumer," said Steve Millard, global marketing and ecommerce director at Turtle Wax. For many younger consumers, the brand was associated with products their parents or grandparents used.
Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.
This time, the spotlight is on its advertising business.
Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
A second failed store partnership puts pressure on diversification efforts.
It made common banking features feel unique through marketing, exposing banks’ messaging problem.
AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.
Adobe chases visibility: As AI-driven shopping accelerates, Adobe Brand Visibility helps brands improve discoverability before competitors claim the shortlist.
ChatGPT loses a step: AI is splintering across ecosystems, leaving brands to manage visibility beyond a single chatbot.
Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.