Instagram rewards strategy: Use Reels for discovery, carousels for storytelling, and questions to spark discussion as responsiveness becomes a competitive edge.
TikTok turns microdramas into ad inventory: Growth Max lets brands build or sponsor episodic content as viewers watch ads to unlock more episodes.
New laws and higher costs test Shein and Temu’s playbook.
Specialization and steady client service could help it win more commercial customers.
Holiday spending grows, but price-sensitive shoppers call the shots.
Films, jerseys, and youth soccer extend FIFA value beyond event visibility across channels.
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
TAG protects World Cup ads: An expanded piracy blocklist keeps programmatic budgets off illegal streams and legitimate publishers funded.
Brand Voice protects trust: Attentive’s AI pairs automation with strict style rules to keep messages relevant and preserve engagement.
TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6%, according to a Q1 2026 report from Dash Social.
In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Just over a year ago, Jason LaRose became the CEO of Bombas, inheriting a direct-to-consumer (D2C) sock company that had grown to over $300 million in revenue while maintaining its buy-one-give-one mission. For LaRose, however, the company's success only underscored how much room it still had to grow.
It's not just advertising that's shifting, younger consumers are actively seeking ways to disconnect from their devices and engage in physical experiences, prompting brands to rethink how they reach audiences. This surge reflects a broader cultural shift as Gen Z and Gen Alpha trade digital feeds for real-world connections.
Quiet Hours shows experience can be as powerful as assortment.
Shoppers traded up, stocked up, and comparison shopped.
Consumers favor AI utility: Americans use AI mainly for search and work, giving marketers more reason to prioritize discoverability over image tools.
Milestone marketing helps them win the few left and keep the ones they have.
Ad avoidance has become a default consumer behavior, and a challenge for advertisers. Nearly all consumers skip, ignore, or pay their way around advertising, and repetitive campaigns actively damage brand favorability. This FAQ covers how widespread ad avoidance is, what drives ad fatigue, and the format and creative strategies marketers are using in response.
This FAQ covers what ad fraud is, where the waste concentrates, and the practical defenses advertisers are using in 2026.
Google adds a search trust cue: A new “strongest match” test could reward relevance, but advertisers are left looking for clearer rules.