Competition will be fierce as several neobanks attempt to break into the US market.
This reinforces the crypto company’s plays in the institutional and UHNW markets.
Querying vast troves of financial data is getting easier.
Costco widens its lead as 6.7% comps and rising memberships show value still wins in a K-shaped market.
EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He’ll dig into what’s powering the surge, from shoppable content to CTV’s growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.
Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.
Price investments and ecommerce growth aim to defend share in a tight market.
85% of healthcare orgs plan to boost agentic AI spending and expect near-term savings. Amazon has the technical edge, but may face an uphill battle against entrenched healthcare vendors.
CVS' new Health100 is designed to let consumers—even outside CVS’ network—manage their health more efficiently through tech. But industry adoption may lag.
The FDA’s latest warning wave reinforces ongoing scrutiny of telehealth and pharma promotions.
It rolled out a direct-to-employer payment model aimed at expanding weight loss drug access at work with flat pricing.
Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.
Lower commissions and alt billing weaken Google’s grip through 2032, widening brands’ paths to users.
71% of moviegoers are more likely to watch a film after seeing social ads, showing how online buzz drives real-world ticket sales.
78% of SMBs worldwide say faster content creation is the leading benefit of using LLMs for digital marketing, according to an October 2025 survey from GoodFirms.
Early talks suggest OpenAI may plug into TTD’s pipes, helping to scale ads fast and offer familiarity to cautious advertisers.
Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
A companywide embrace of crypto is increasingly table stakes.
Strong results come amid increasing caution.
New credit scoring models, which lenders are not accustomed to using, may make their credit scoring costs higher in the near term.