LongHorn thrives by pairing value with quality, while mid-tier concepts struggle to stand out.
Shein wins on price and Uniqlo on identity, leaving H&M searching for relevance.
Bain trims expectations as Middle East conflict and softer tourism weigh on demand.
The launch of Visa Destinations beefs up travel rewards that nets younger consumers’ loyalty
The launch of Visa Destinations beefs up travel rewards that nets younger consumers’ loyalty
On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together. Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity.
AI Overviews appear in 77.4% of tracked banking queries, more than any other category.
The healthcare cost crisis hits everyone, but especially Gen Z, making even modest steps like promoting lower-cost products and financial assistance an opportunity for healthcare players to improve their standing with strained patients.
Oura courts GLP-1 users with free ring sizing kit via Lilly tie-up, signaling how drugmakers are pairing therapies with digital health tools to boost engagement and long-term adherence.
Highlights are front door to sports: As Gen Z swaps games for clips, brands should build highlight-first campaigns and track audiences across platforms.
World Cup fuels ad demand: Record Fox audiences reaffirm live sports’ value, but priced-out brands can find cheaper ways to join the action.
Omnicom and Disney rethink CTV ads: Sequential messaging replaces repetition, helping brands turn each impression into the next chapter of a campaign.
Meta simplifies ad creation: Meta’s AI mixes existing images and videos into top-performing ad variants, cutting setup time and manual testing.
Uber Eats won at Cannes: Fans edited celebrity-filled Super Bowl ads for rewards, blending entertainment with measurable business results.
YouTube settlement sharpens youth safety concerns: As social companies head to court, brands may need a more cautious approach to youth audiences.
New tools turn barista content into scalable advertising.
Attribution can show what happened, but not always what caused it. Incrementality testing is helping marketers distinguish true impact from activity that would have occurred anyway.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff.
45% of US digital audio listeners tune in during the afternoon (12pm–5pm), making it the top daypart for digital audio, according to a March survey from Harris Poll and EMARKETER.
OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.